About us

A mother–daughter studio for quiet collegiate style.

Alden Row began at our kitchen table with a sketchbook, a shared love of campus life, and the belief that your favorite sweatshirt should feel like it’s always been yours. We hand-design every graphic—arches, crests, laurels—and obsess over how each mark sits on fleece and headwear so it reads clean, calm, and timeless.

How we work
We’re a design-first, small family business. Each piece is created from our original artwork and produced just for you through trusted manufacturing partners, then shipped directly to your door. This made-for-you approach keeps quality consistent, reduces excess inventory, and lets us release thoughtful designs in focused drops rather than chase trends.

What we make
Heirloom-feeling crews and hoodies, low-profile caps, and cozy beanies—some embroidered, some printed—always in a refined collegiate vocabulary. We prefer one-color embroidery, heavyweight fabrics, and silhouettes that layer well from library nights to game-day mornings.

Our story, your chapter
We’re still that mom and daughter trading coffee for color swatches, sketching at the dining table, and cheering when a new sample lands. If our work helps you mark a win, a study streak, or a walk across the quad, we’ve done our job.

Thank you for being here
From our little studio to your campus (and beyond)—thanks for supporting a home-grown brand. We can’t wait to see where you take Alden Row.